1. Data privacy at a glance
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information about data protection, please refer to our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.
How do we record your data?
On the one hand, your data is collected by providing us with this information. This may be data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.
For what do we use your data?
Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to complain to the responsible supervisory authority. Furthermore, you have the right to demand under certain circumstances the restriction of the processing of your personal data. For details, please refer to the data protection declaration under "Right to limit processing".
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about these tools and about your options to object to them in the following data protection declaration.
2. Hosting and Content Delivery Networks (CDN)
This website is hosted by an external service provider (Hoster). The personal data collected on this website is stored on the hoster's servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.
The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR).
Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.
Conclusion of a contract on order processing
In order to guarantee processing in accordance with data protection regulations, we have concluded a contract for Order processing with our hoster closed.
3. General notes and mandatory information
We take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.
This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within the framework of the provision of our services as well as within our online offer and the websites, functions and contents connected with it as well as external online presences (hereinafter jointly referred to as "online offer").
E-mail address : firstname.lastname@example.org
Link to the imprint: https://www.land-ahoi.de/about/
Types of data processed
- inventory data (e.g., personal master data, names or addresses).
- Contact data (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the online offer (in the following we refer to the persons concerned collectively also as "users")
Purpose of the processing
- Provision of the online offer, its functions and contents.
- Answering of contact requests and communication with users.
- security measures.
- Reach measuring/marketing
"Personal data" shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person
"Processing" means any operation or set of operations which is performed upon personal data, whether by automatic means. The term is broad and covers virtually all data handling.
"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the inclusion of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person
"Profiling” means any automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular with a view to analysing or predicting aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, conduct, location or movement of that natural person
“Person in charge” shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data
"Contractor" means any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. For users from the area of application of the basic data protection regulation (GDPR), i.e. the EU and the EEC, the following applies unless the legal basis is stated in the data protection declaration: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR; The legal basis for processing for the purpose of fulfilling our services and implementing contractual measures and answering enquiries is Art. 6 para. 1 lit. b GDPR; The legal basis for processing for the purpose of fulfilling our legal obligations is Art. 6 para. 1 lit. c GDPR; In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis. The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6 (1) (e) GDPR. The legal basis for processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR. The processing of data for purposes other than those for which they were collected is governed by the provisions of Art. 6 para. 4 GDPR.
The processing of special categories of data (in accordance with Art. 9 para. 1 GDPR) is governed by the provisions of Art. 9 para. 2 GDPR.
Cooperation with contract processors, jointly responsible parties and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors, jointly responsible parties or third parties), transfer it to them or otherwise grant them access to the data, this is only done on the basis of a legal authorisation (e.g. if transfer of the data to third parties, such as payment service providers, is necessary to fulfil a contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosters, etc.).
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this is done in the context of using the services of third parties or disclosure or transfer of data to other persons or companies, this will only take place if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transfer, we process or allow the data to be processed only in third countries with a recognised level of data protection, including the US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU-Commission).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)
You can object to the future processing of data concerning you in accordance with the legal requirements at any time. The objection may in particular be made against processing for the purposes of direct advertising.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you which is carried out pursuant to Art. 6 (1) lit. e or f FADP; this also applies to profiling based on these provisions.
We will no longer process the personal data concerning you unless we can demonstrate compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims (objection pursuant to Art. 21 para. 1 GDPR).
If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is connected with such direct marketing. If you object to processing for the purposes of direct marketing, the personal data concerning you will no longer be processed for these purposes (objection under Art. 21 para. 2 GDPR).
Right of appeal to the competent supervisory authority
They also have the right to lodge a complaint with the competent supervisory authority in accordance with the statutory provisions.
In the event of infringements of the DPAs, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement. This right of appeal is without prejudice to other administrative or judicial remedies.
Right to data transferability
You have the right to access data that we collect on the basis of your consent or in fulfilment of a contract automatically processed, to be handed over to itself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done as far as it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Information, deletion and correction
You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with legal requirements.
You have the right to request the completion of data concerning you or the correction of incorrect data concerning you in accordance with the law.
You have the right to request that data concerning you be deleted immediately in accordance with the statutory provisions or, alternatively, to request that the processing of the data be restricted in accordance with the statutory provisions.
Right to limit processing
You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request that we limit the processing of your personal data.
- If the processing of your personal data was/is unlawful, you may request the restriction of the processing instead of the deletion.
- If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to demand restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection in accordance with Art. 21 Paragraph 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties concerned, you have the right to demand that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, such data, apart from being stored, may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or on grounds of an important public interest of the European Union or a Member State.
4. Data collection on this website
Our Internet pages use so-called "cookies". Cookies are small text files and do not cause any damage on your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).
Cookies have various functions. Many cookies are technically necessary, since certain Website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.
Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is given. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If consent to the storage of cookies has been requested, the storage of the cookies in question will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR); the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
This data is processed based on Art. 6 para. 1 lit. b GDPR, insofar as your enquiry relates to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), provided that the enquiry was made.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your inquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Request by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed based on Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), provided that the enquiry was made.
The data sent to us by you via contact enquiries remains with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information on when the comment was created, your e-mail address and, if you are not posting anonymously, the username you have chosen are stored.
Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we do not check comments on this website before they are activated, we need this data to be able to take action against the author in case of legal violations such as insults or propaganda.
Storage duration of comments
The comments and the associated data (e.g. IP address) are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. insulting comments).
The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent you have given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations already carried out remains unaffected by the revocation.
Hosting, collection of access data and log files
The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security and technical maintenance services that we use for the purpose of operating this online offer.
In doing so, we, or our hosting provider Jimdo, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 sec. 1 lit. f GDPR i.V.m. Art. 28 GDPR(We have concluded a contract with Jimdo for order data processing in which we oblige Jimdo to protect the data of our users and not to pass them on to third parties. ).
We, or our hosting provider Jimdo, collects based on our legitimate interests within the meaning of Art. f. GDPR data about each access to the server on which this service is located (so-called server logfiles). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum period of 7 days and then deleted. Data, the further retention of which is necessary for the purpose of proof, is excluded from deletion until the relevant incident is finally clarified.
Deletion of data
The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and the deletion is not precluded by legal retention obligations.
Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that are must be kept for reasons.
In addition, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
by our customers, interested parties and business partners for the provision of contractual services, service and customer care, marketing, advertising and market research.
Administration, Financial Accounting, Office Organization, Contact Management
We process data in the context of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of the provision of our contractual services. The basis for processing is Art. c. GDPR, Art. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in the processing are the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and the provision of our services. The erasure of the data with regard to contractual services and contractual communication corresponds to the information referred to in these processing activities.
We disclose or transmit data to the tax administration, consultants, such as tax advisors or auditors, as well as other fee agencies and payment service providers.
Furthermore, on the basis of our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting us later. We store this majority company-related data permanently.
5. Analysis tools and advertising
Business analysis and market research
In order to be able to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 sec. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their services used. The analyses serve us to increase user-friendliness, optimize our offer and business efficiency. The analyses are for us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.
If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are, where possible, compiled anonymously.
- Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are carried out on the basis of Art. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. a GDPR; consent can be revoked at any time.
We have activated the IP anonymization feature on this website. This will shorten your IP address from Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, comcompile reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
Opposition to data collection
As an alternative to the browser add-on or within browsers on mobile devices, you can prevent the collection by Google Analytics within this website in the future (the opt-out only works in the browser and only for this domain). An opt-out cookie is stored on your device. If you delete your cookies in this browser, you will need to click this link again. HERE
We have concluded a contract with Google for order processing and set the strict requirements of the German data protection authorities in the use of Google Analytics.
Demographics of Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows you to create reports that contain statements about the age, gender, and interests of page visitors. This data comes from interest-based advertising from Google as well as from third-party visitor data. This data cannot be associated with a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as shown in the item "Opposition to data collection".
User and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details:
Participation in Online Marketing Partner Programs
Within our online offer, we rely on our legitimate interests in the analysis, optimization and economic operation of our online offer in accordance with Art. 6 sec. 1 lit. f GDPR standard tracking measures to the extent necessary for the operation of the affiliate system. In the following we inform the users about the technical background.
- Affiliate / Advertising links
The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, e.g. if links or services of third parties are offered after a contract is concluded). The links marked with asterisks (*) are so-called affiliate/advertising links. We receive a commission when users follow the links and then take advantage of the offers. This does not change the final price.
In summary, our online offering requires that we be able to track whether users who are interested in affiliate links and/or the offers available to us subsequently perceive the offers on the basis of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which can be set a part of the link or otherwise, e.g. in a cookie. The values include in particular the initial website (referrer), time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising media ID, partner ID and categorizations.
The online identifiers of the users used by us are pseudonymous values. This means that the online identifiers do not themselves contain any personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate/advertising link or was interested in an offer via our online offer has taken advantage of the offer, i.e. has concluded a contract with the provider. However, the online identifier is personal in so far as the partner company and also us have the online identifier together with other user data. Only in this way can the partner company inform us whether the user has taken advantage of the offer and we can, for example, pay out the bonus.
The affiliate / advertising systems used by us include in particular
- TARIFCHECK24 GmbH, Zollstraße 11b, 21465 Wentorf bei Hamburg,
We are participating in the CHECK24.net partner programmes. On our pages, iFrame booking masks and other advertising media are integrated, where we can receive advertising cost reimbursement via transactions, for example through leads and sales.
- GetYourGuide Deutschland GmbH, Erich-Weinert-Straße 145C, 10409 Berlin,
We are participating in the GetYourGuide partner programmes. On our pages, iFrame booking masks and other advertising media are integrated, where we can receive advertising cost reimbursement via transactions, for example through leads and sales.
- TripUp GmbH, Kapitän-Dreyer-Weg 12k, 22587 Hamburg,
We are participating in the TripUp (Meine Landausflüge) partner programmes. On our pages, iFrame booking masks and other advertising media are integrated, where we can receive advertising cost reimbursement via transactions, for example through leads and sales.
- rent-a-guide GmbH, Huestr. 6, 44787 Bochum,
We are participating in the rent-a-guide partner programmes. On our pages, iFrame booking masks and other advertising media are integrated, where we can receive advertising cost reimbursement via transactions, for example through leads and sales.
The storage and analysis of the data is carried out on the basis of Article 6 (1) lit. f GDPR. We have a legitimate interest in the correct calculation of affiliate compensation. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. a GDPR; consent can be revoked at any time.
- Google Adsense with personalized ads
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within
the meaning of Article 6 (1) lit. f. GDPR), we use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google is certified under the Privacy Shield Agreement and thereby provides a guarantee to comply with European data protection law
We use the AdSense service, which displays ads on our website and rewards us for their display or other use. For these purposes, usage data, such as the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the data of the users is pseudonymous.
We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites or apps used by users and the user profiles thus created. Advertisers use this information to align their campaigns with these interests, which is beneficial to both users and advertisers alike. For Google, ads are personalized when captured or known data determines or influences ad selection. This includes previous searches, activities, site visits, app use, demographic, and location information. Specifically, this includes: demographic targeting, targeting of interest categories, remarketing, and targeting on customer matching lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.
- Other partner programs / advertisers
Other partner programs and advertisers are used, but they do not set cookies here on the website and there is no IP transmission to these providers. By clicking on affiliate links/advertising links you will be taken to the respective providers and there the terms and conditions and the guidelines for data processing of the respective providers apply.
6. Plugins and tools
Within our online offer, we use third-party content or service offerings based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) content or service offerings from third parties in order to integrate their contents and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always presupposes that the third parties to this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, among other things, technical information about the browser and operating system, referring websites, visiting time and other information on the use of our online offer, as well as being linked to such information from other sources.
- Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface (including Google Analytics and other Google marketing services in our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the further processing of the personal data of the users, reference is made to the following information on the Google services. Usage guidelines:
We include the videos of the platform "YouTube" of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
- Google Fonts
- Google ReCaptcha
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With reCAPTCHA it should be checked whether the data input on this website (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Site visitors are not advised that an analysis is taking place.
- Google Maps
This page uses the map service Google Maps via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an appealing presentation of our online offers and in an easy search of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Article 6 (1) lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. A GDPR; consent can be revoked at any time.
Legal advice on the data protection declaration and the imprint was provided by IT law specialists from the law firm Rechtsanwälte Dr. Caspers, Mock & Partner mbB, Koblenz, Bonn, Berlin, Frankfurt, Saarbrücken
Created with eRecht24 data protection generator and adapted by the website operator